Team || Problem
|| Objectives || Standards
|| Assignments and Assessments
|| Roles || Timeline
Philip Morris has offered to provide
a new, state-of-theart computer lab, which also includes laptop computers
that could be checked out by students to take home. They will provide this
lab IF they are allowed to put up a billboard promoting their products
on a particular piece of district-owned property that is within 1,000 feet
of the Milton Middle School. Philip Morris finds this to be a prime
location because of the amount of traffic on Highway 59. On what
basis should this offer be accepted or rejected?
Context: Milton is a
predominantly rural community of approximately 5,000 people located in
southern Wisconsin. Its population is primarily white, middle class.
The school district is comprised of four elementary, one intermediate,
one middle and one high school. Highway 59, a major highway, cuts through
Milton on which there is heavy commercial and residential traffic.
Milton is a community in which most residents work outside of the community
providing a small town environment in which to raise families.
| InfoTech: | Content: |
| A.8.2, A.8.3, A.8.4, A.8.5, A.8.6, B.8.1, B.8.2, B.8.3, B.8.4, B.8.5, B.8.6, B.8.7, B.8.8, C.8.2, C.8.3, C.8.4, D.8.1, D.8.2, D.8.3 | ELA A.8.1, A.8.4, B.8.1, B.8.2, C.8.1, C.8.2, C.8.3, D.8.1, D.8.2, E.8.1, E.8.2, E.8.3, E.8.4, E.8.5, F.8.1 |
| Role | Point of View or Perspective |
| Role 1 tobacco farmer | (For) A tobacco farmerís income and livelihood is dependent on the sale of tobacco products. |
| Role 2 community member | (For) This community member is concerned
about the amount of tax dollars spent on schools. He/She is in favor
of finding alternatives to funding.
(Against) This community member is interested in and concerned about the negative health effects of smoking. |
| Role 3 student | (For) This student wants the money
in order to buy things for his school.
(Against) This student thinks the advertisement will encourage young people to start smoking and feels. (Against) This student has had a close relative die of lung cancer. |
| Role 4 parent | (For)This parent is in favor of the equipment
to be supplied to the school without using tax dollars.
(Against) This parent is concerned with the effects of advertisement and smoking on youth. |
| Role 5 school official (administration) | (For)This school official is in favor
of using the money earned through the agreement.
(Against) This school official is also concerned about the negative influence such an ad will have on the students of his /her district. |
| Role 6 health professional | (Against) This person is only
concerned with the negative health effects of smoking.
(For) |
| Role 7 store owner who sells tobacco products | (For) The livelihood of the storeowner is somewhat dependent on the sale of tobacco products. Any advertisement for a product that he/she sells is seen as an advantage. |
Day 1: What is advertising?
Day 2: Compare / Contrast Activity
Day 3: Propaganda Techniques
Day 4: Persuasive Techniques
Day 5: Review of the Research Process
Day 6: Internet Search
Day 7: Evaluating Internet Resources
Day 8: Note Card Procedure / Review
Day 9: Bibliography
Day 10: Introduction of the Problem
Day 11: HyperStudio
Day 12-15: Research Days
Day 16: PowerPoint
Days 17-19: Project Work Days
Day 20: Creating Invitations
Day 21: In-Room Debates
Day 22: Catch Up Day
Day 23: Combined Class Presentation
Practice
Day 24: Presentation Day
Day 25: Debriefing Day