• write for or edit a newspaper, magazine or other print and online publications
• work as a photographer or photo editor for a newspaper, magazine or other print and online publications
• teach or advise journalism in high school (when paired with a major in English) or, after graduate work and experience, in college

• become a radio or television journalist
• teach or advise journalism in high school (when paired with a major in English) or, after graduate work and experience, in college.

• creating ads
• planning ad campaigns
• presenting ad campaigns

All within the total advertising environment of print, broadcast, new media (i.e., the internet) and the emerging global marketplace.

In addition to the hands-on experience in professional skills courses, students' job preparation is enhanced by on-the-job experience at Cable 6, the campus TV station; WSUW, the campus radio station; and the Royal Purple, the student newspaper, as well as opportunities to network with professionals by joining the campus chapters of the Society of Professional Journalists; Alpha Epsilon Rho, a broadcasting organization; and the Advertising Development Society, affiliated withthe American Advertising Foundation and a student-run advertsing agency.

Local and area companies employ UW-Whitewater journalism students part time and offer internships. The UW-Whitewater career service office offers help with placement, and media organizations regularly contact the Communication Department about job availability. Those best prepared for placement demonstrate a high degree of interest in the field and have practical media experience, resulting in portfolios of story clippings, photographs, tapes or advertising projects, depending upon the area of specialization.