William E. Lowell, CMC

Courses
Organizational Communication, Communication & Interviewing, Training, Needs Analysis (Research), Advancements in Organizational Communication, Advertising Campaigns, Small Group Communication, Communication and Public Opinion, Fundamentals of Speech and Internships

Professional History

President of Business Development Directives (BDD), a world-class, research-based, marketing and management consulting firm that provides direction and information to International Associations, Universities and Corporations.  The firm has five full-time employees who help organizations of all types and sizes position themselves for the future, fine tune growth strategies, re-invent or reposition themselves and glean vital information designed to enhance their strategic thinking, benchmark best practices, develop new products or services, improve employee productivity or simply update their marketing direction. 

BDD has over 200 clients nationwide and has conducted over 800 research studies, 1200 focus groups and 200 benchmarking studies and has prepared hundreds of marketing plans.  A sampling of studies include: "Researching the IT shortage in this Country," the largest study performed in the USA on "Bridging the Gap Between Engineering and Manufacturing," "Branding the Human Resource Function, Recruitment and Retention," "Benchmarking Best Practices in Marketing and Public Relations" and "Leveraging the Link Between Employee Satisfaction on the Bottom Line Profits of an Organization."

Bill Lowell has published more than 50 articles on Business and Marketing and is the author of the book titled, "Focus Groups Made Simple."  He has delivered more than 1500 speeches and presentations during his career.

Education & Affiliation

• BA UW-Whitewater
• MS UW-Whitewater
• Certified Management Consultant
• Institute of Management Consultants, NY (1988)