Edward Frederick

"My philosophy of teaching is to create a learning environment that encourages students to share their ideas. In doing so, I try to listen well before I speak."

Courses
Speech 202 Principles in Public Relations, Speech 402 Public Relations Planning, Journalism 430/630 Communication and Public Opinion

Professional History

• Assistant Professor-Public Relations at the University of Wisconsin-Whitewater (Currently)
• Associate Professor-Public Relations at the University of Wisconsin-Eau Claire: Tenured in 2005. (2002-2008)
• Assistant Professor-Public Relations at The University of Southern Mississippi (2000-2002)
• Assistant Professor-Advertising and Public Relations at Marquette University (1995-2000)
• Instructor at the University of Wisconsin-Madison School of Journalism and Mass Communication for six semesters during this four-year period. I taught the introductory public relations course. (1989-1993)

Areas of Research and/or Expertise

• News production and political discourse
• Public relations
• Public opinion and public discourse
• Research apply the Spiral of Silence to public opinion
• Research apply the First-, Second- and Third-Person Effect s of the Media
• Framing of issues by the news media
• Agenda-setting/Agenda-building
• Risk communication
• Health information campaigns

Awards or Achievements

• Selected to represent the Communication and Journalism Department (2006)
• Nominated for the Older, Wiser Learners student organization’s annual award for outstanding teaching and mentoring of nontraditional students (2006)
• Nominated for Advisor of the Year at UW-Eau Claire (2005)
• Selected for the Excellence in Service Award by the UW-Eau Claire Center for Service Learning (2005)

Education and Affiliation

• UW-River Falls– BS in Agriculture and Journalism
• UW-Madison – MA in Journalism and Mass Communication with a Public Relations emphasis
• UW-Madison – PH.D. in Journalism and Mass Communication with a Public Relations emphasis