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Shu-Chuan (Kelly) ChuAssistant ProfessorOffice: L 2234 |
*Education:
The University of Texas at Austin, Ph.D. in Advertising, 2009
The University of Texas at Austin, M.A. in Advertising, 2005
National Chengchi University, Taiwan, B.A. in Advertising, 2002
*Professional History:
Marketing Specialist, Family Mart Convenient Store, Taipei, Taiwan, 2002- 2004
Account Executive, Saatchi & Saatchi Advertising, Taipei, Taiwan, 2002
Account Planning Intern, Grey Global Advertising Group, Taipei, Taiwan, 2001
Public Relation Intern, WeCan Public Relations Inc., Taipei, Taiwan, 1999- 2001
*Courses you generally teach at UW-Whitewater:
Foundations of Advertising, Advertising Campaigns
*Areas of Research and/or Expertise:
My research can be classified into two areas: cross-cultural consumer behavior and new media effects.
My research in cross-cultural consumer behavior aims to understand the relationships between cultural values and consumer behavior. The second line of my research on new media effects relates to consumers’ information processing, searching, and exchanging in new types of media or advertising, such as social networking sites, online product reviews, blogs, and keyword search advertising.
*Awards or Achievements:
Robert M. Gray Scholarship Fund, Received for 2007/2008 academic year
*Things I am most proud of professionally:
I am very proud that I completed my dissertation before joining UW-W!
*Statement relating to my teaching philosophy:
"Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime."