Faculty
All faculty members in the Marketing Department hold doctoral degrees and academic staff members have at least MBA's. No teaching assistants teach classes. Faculty and staff are committed to teaching, but they are also involved in research and business consulting activities.

Each year, UW-Whitewater College of Business and Economics presents a research award. The Marketing Department has earned this award more frequently than any other department. Alumni from the college have voted Dr. Marilyn Lavin as the professor who had the greatest influence on their lives. Dr. G.M. Naidu and Dr. Jimmy Peltier have won the University Research Award. Dr. Peltier also won the 2001 Clarke Outstanding Educator Award from the Direct Marketing Educational Foundation. Dr. Lois Smith has won the College Service Award.

Faculty in the Marketing Department have a number of areas of specialization, including sales, international marketing, promotions, research, direct and Internet marketing, database marketing, product innovation, bi-lingual communications, service and retailing.

Meet the members of the marketing department

Ms. Sharon Roy Newman	Ms. Margo Crummey
Dr. Kou-Hsu (Maxwell) Hsu	Dr. Marilyn Lavin
Dr. James Peltier	Dr. Renee Pfeifer-Luckett
Dr. Carol Scovotti	Dr. Mete Sirvanci
Dr. Lois J. Smith	Dr. Scott Swanson
Dr. Yushan (Sam) Zhao

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