NEW PRODUCT ASSESSMENTS - New product development studies continue to show a strong relationship between early-stage market assessments and profitable new products. WISC's affordable product assessments, used at the early stages of product development, have helped thousands of aspiring and existing businesses make more informed decisions on further investment. WISC research covers technical feasibility, competitive products, preliminary patent searches, estimated need, and relevant trends. $895

New Product Assessments Project Detail | Product Assessments Brochure | Sample Report I | Sample Report II

COMPETITIVE INTELLIGENCE SEARCH - Understanding competitive products and positioning is one key to differentiating your business in the minds of customers. WISC's competitive intelligence projects are a great way to begin learning about competitive strategies. WISC identifies and interviews 20 or more competitors, analyzes trends, and creates a competitive matrix summary.

Competitive Intelligence Search Project Detail | Sample Competitive Intelligence Report

DISTRIBUTOR ASSESSMENTS: CURRENT AND POTENTIAL - As partners in creating or sustaining customer satisfaction, current and potential distributor interviews can provide insight into market conditions and customer needs. WISC works with you to develop a phone survey, then interviews 20 or more potential or current distributors and summarizes results in text and matrix formats.

Distributor Assessments Project Detail | Sample Distributor Assessments Report

CUSTOMER ASSESSMENTS: CURRENT AND POTENTIAL - One to one customer interviews can help gauge potential demand for new products, product applications in new markets, and company perceptions relative to competitors. WISC works with you to develop a phone survey, then interviews 20 or more potential or current customers and summarizes results in text and matrix formats.

Customer Assessments Project Detail

LICENSING/STRATEGIC PARTNER SEARCH - Partnering can be the key to profitable product or market development. Licensing new products and technology involves sharing of knowledge and experience, which can benefit both parties by increasing profit opportunities and expanding market access. WISC identifies and interviews 20 or more potential partners and summarizes results, with follow-up recommendations.

Licensing/Strategic Partner Search Project Detail

If your project doesn't fit within the scope of the above products, we'll draft a more customized proposal.