TECHNICAL FEASIBILITY - Short overview of product idea by technical consultant (if functionality is a major issue) to estimate whether product will perform as intended.

COMPETITION REVIEW - Assessment of current competition to review potential uniqueness of proposed product. Competition is uncovered through a company search of on-line and print directories, databases, buyers guides, catalogs, and other resources indexed by product type and/or NAICS Codes, as well as through a preliminary patent search. We follow up by phone to a few selected companies with the most closely related products and patents for literature and product status.

USER NEED ESTIMATES - Brief interactions with industry contacts and/or analysis of published market studies to assist in estimating market size.

TRENDS - Analysis and summary of relevant trends (e.g., industry, regulatory and/or demographic) accessed via trade association reports, published market studies and other sources as needed.

RESEARCH SUMMARY - A report to client summarizing all major elements with suggestions for next steps.
Fee $895 Customized projects are also available.

Starting a New Product Assessment Project
To start a new product assessment, please submit our product disclosure form:

To download the Wisconsin Innovation Service Center Confidential Disclosure Form, please click the link below.

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