Deanne Casey is the Research Manager at the Wisconsin Innovation Service Center (WISC) at the University of Wisconsin-Whitewater where she oversees research projects intended to provide companies with strategic insight to make more profitable product and market development decisions.  As Research Manager of WISC, Deanne is also part of the business management team at the Center for Innovation and Business Development, which acts as a gateway to the resources of the University of Wisconsin-Whitewater.  Deane has 30 years’ experience working in the private sector.  Her marketing experience spans marketing communications, market research, training and sales support in the construction, medical devices, and accounting industries.  She has also taught at Marquette University and the University of Nebraska-Lincoln.